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Commercialization Process
CAI's business is to maximize the commercial potential of significant new technologies that fill unmet market needs. As a result we seek to make a profit for ourselves,
our shareholders and for those who entrust their technologies to us. Our success in achieving this goal is due, in no small part, to our professional approach to every
stage of the process, from acquisition to sharing the rewards.
- Acquisition of technologies
At CAI we actively seek out new, commercially promising technologies from a variety of sources, including individuals, universities, research institutions and corporations.
- Assessment
Every technology accepted into the CAI portfolio is considered to have real commercial potential. We evaluate each against stringent criteria to make sure that it is
truly innovative, can be adequately protected through patenting, has sufficient market potential to justify the investment of time and resources, and has a clear path to commercialization.
- Patent & Copyright protection and enrichment
Our patent experts ensure that the potential of the technology can be exploited, both geographically and commercially, and that the patent strategy and execution is commercially robust.
- Technology development
Our internal project managers, technical experts and external suppliers produce industry standard technology development plans. Depending on the terms of the technology acquisition,
CAI invests in and manages the execution of the actual development to bring the technology to a new level of commercial value.
- Marketing
Based on thorough market analysis we develop a full marketing strategy for the technology, and identify and pursue the optimum commercialization route.
- Deal development
We do not work to a fixed formula. From out-licensing to the formation of new ventures and strategic alliances to technology sale, each agreement that is negotiated is unique, but always
with the objective of maximizing revenue.
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